Are you interested in increasing your brand’s exposure? Of course you are!

video marketingMost brands are interested in increasing their reach, but the difficulty comes from figuring out the best way to do it. Recently, a type of digital marketing has really taken off and has proven it is here to stay: Video marketing. This type of marketing gets incredible levels of engagement and can help boost your social media efforts, SEO, and more.

Most brands are interested in increasing their reach, but the difficulty comes from figuring out the best way to do it. Recently, a type of digital marketing has really taken off and has proven it is here to stay: Video marketing. This type of marketing gets incredible levels of engagement and can help boost your social media efforts, SEO, and more.

To learn a little bit more about video marketing, how it can serve you, and why it is here to stay, read on and make the most of these tips.

Provide valuable content to your audience

No matter what type of content you are creating, it is critical that you always provide your audience with value. Google values this tremendously, as does your audience.

As it turns out, videos are highly successful at doing just that. Today’s audience loves watching videos, and in fact, 4 times as many customers would rather watch a video about a product than read up about it. Therefore, taking the time to create video content is a great use of your time and is sure to please your audience. So, why is video marketing so popular? Let’s discuss that a bit more.

Capitalize on how users consume media

Image credit(s): HighQ. View the entire infographic here.

Simply put: People like video. And they watch a whole lot of it. The above infographic, put together at the beginning of this year, illustrates just how popular online video is. 74% of all web traffic- that is incredible!

There are numerous explanations why people watch online video. Here are some of the most popular reasons why, as researched by Statista:

  • For entertainment or inspiration 53%
  • As a means of relaxing or escaping 28%
  • For educational purposes/to learn something new 21%
  • To research a hobby or interest 14%
  • For help finishing a task 13%
  • As a way of keeping up with the news or current trends 11%
  • For communicating and connecting with others 10%
  • Research on products or services 8%

The time is absolutely right for quality video content. With everyone on the go, people also enjoy the ease with which they can watch a video, compared to reading a page of content. By utilizing this to your advantage, you can use videos to reach your audience in a way that they appreciate.

Boost your mobile SEO and SERPs ranking

Google absolutely loves videos and its algorithms reflect this. When you create video, especially video that is targeted to a specific subject and audience, you will not only be providing quality content that your users will enjoy, you’ll be helping yourself climb this list of search results. Consider this mind-blowing stat:

Image credit(s): RendrFX. View the entire infographic here.

Keep in mind the importance of mobile optimization as well. Not only is Google transitioning to a mobile-first index, you also have to keep in mind that a large sector of your audience is likely accessing your videos from a mobile device. Mobile video views started exceeding desktop views back in 2015, and this trend is only going to continue. Be sure your videos are mobile optimized in order to appeal to your entire audience and to help you further boost your SEO and rankings on SERPs.

Increase conversions

If you are interested in increasing conversions (and who isn’t?) video marketing is one of the best ways to do this. For example, research shows that companies that placed a video on their landing page received on average an 80% increase in conversions.

Image credit(s): Online Marketing Institute. View the entire infographic here.

The above infographic gives plenty of other convincing statistics on conversions resulting from video marketing. We cannot understate the value that video content can add to your company.

Tip: Here at COMP, we offer several courses on video marketing that can help you improve your skills in this industry. You can view these courses by clicking here.

Prove yourself as an authority figure in your industry

One of the best things about video content is that it instantly makes you somewhat of an authority figure on the web. For instance, if you have a YouTube channel that shares content related to health and well-being, people will with time come to view you as an expert on these subjects and will start to associate you with this industry and turn to you when they want to learn more about it. This allows you to carve out a niche and build a following of people who you can continuously market to with the hopes of them eventually becoming a customer, and hopefully, a loyal and repeat customer.

Go viral, increase shares, and widen your audience

Finally, one of the best things about video marketing is that it is so easy to share a link across the web. Starting with a few social media shares, your video can very possibly go viral, or at least get enough shares to continuously bring in new traffic for your business. People love sharing video content. In fact – social video generates an impressive 1200% more shares than the combination of text and visual content combined.

Wrapping Up

By taking advantage of these tips, you will be better able to create powerful videos that will work wonders for your brand. No matter what sort of company you own or brand you manage, you can benefit from video content. Technology has evolved so much so that nearly anyone can produce HD quality video using just a smartphone and can upload it to the web in no time at all.

We understand that putting these tips into action is easier said than done. Video marketing does take time, there is no denying that. If you want to start devoting time and resources to your video marketing efforts, consider starting out by taking some video marketing courses here at COMP. These courses will give you more in-depth and complete knowledge of this industry, including helpful tips and tools that will help you create quality video that your audience and search engines will love. The result? Increased web traffic, happy customers, and increased conversions. Not a bad combination!

Below are some related video production resources:

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