Conversion Rate Optimization — CRO — is a strategy where you test your landing pages, website, and sales funnel to compel more visitors to take a step closer to doing business with you. They then “convert” from a visitor to a lead or complete a sale on an e-commerce site and become a new customer. Learn this essential digital marketing skill in these courses.
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In the CRO Power course, you learn to understand and use principles of Conversion Rate Optimization… Understand and use A/B tests… Understand key Conversion Rate Optimization Strategies, and more.
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Install AB testing tools… Plan and Track Test Plans… Know which tests to run and when
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